The VOD Coalition appoints Julia Maxwell as its first Executive Director

The VOD Coalition appoints Julia Maxwell as its first Executive Director

The European Video-on-Demand (VOD) Coalition is delighted to announce the appointment of Julia Maxwell as our first Executive Director effective immediately[1].

Julia will focus on expanding the Coalition’s presence in Europe, driving the Coalition’s advocacy efforts across the EU institutions, as well as policy makers, media and civil society. Her focus will be on championing the interests of the VOD sector in Europe and working with partners across the creative, cultural, and digital sectors.  Julia brings over 15 years’ experience in the media and streaming industry to the role, having most recently been SVP of Regulatory and Public Affairs for Viaplay Group AB, an international streaming company based in Stockholm.

The following can be attributed to the Chairman of the European VOD Coalition Board and Executive Director at ContentScope GmbH, Andreas Wildfang:

“Julia will further cement the Coalition as the voice of the streaming sector in Europe. She’ll help bring to the fore all the key issues and concerns that streaming companies both large and small have.”


The following can be attributed to the Executive Director, European VOD Coalition, Julia Maxwell: 

“I’m thrilled to be taking on this newly established role in a sector I’m passionate about. This is a crucial time for the Coalition given a renewed focus on the many policy issues that impact our sector.  It’s more important than ever to have a strong and collaborative voice in Europe and I’m looking forward to representing the Coalition’s diverse membership. Streaming companies continue to invest substantially in European content creation and distribution, and it’s important to showcase the depth of our members’ impact in Europe, on innovation and for consumers.”


About Julia Maxwell

A dual Irish/British citizen, Julia holds a Law degree at UCL. She has a strong background in Public Policy, Regulatory Affairs and Compliance. She previously also served on the Board of the Association of Commercial Television, and on the Board and as Spokesperson of the VOD Coalition.


About the EU VOD Coalition

The European VOD Coalition represents video-on-demand and digital entertainment companies of all sizes who invest in and distribute European content, strengthening the European audiovisual internal market.


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[1] acting as permanent representative of JFR Maxwell Consulting Limited.