The European VOD Coalition calls upon a new Danish government to show leadership and true support for its production ecosystem by rethinking the Cultural Contribution Act, and specifically the 6% levy.
It is clear that the proposal as it currently stands will be damaging for the whole creative ecosystem. The levy will make it harder for streaming companies to deliver a compelling and attractive offering to Danish viewers in an already highly competitive media market, and chase production away rather than foster investment and partnership.
Coalition members are committed to investing in high quality Danish and European productions and seek a sustainable, long term framework that rewards and encourages investment.
We stand ready to meet with the government to explain the economic realities, and to renew our support for Danish content.